Introduction
Empower your business through analytics
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1. How Can Data Improve Your Business?
What is the value of data?
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How can data drive my decisions?
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Data driven versus data informed
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Three types of analytics
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2. Analytics Fundamentals
Data governance
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Data tracking tools
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Effective data analysis
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Finding insights in data
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Statistics for analysts
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Data-informed decision-making
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3. Data Source Map
Data source map
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Internal versus external data sources
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Combining data sources
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4. Managing Data
Database management
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Data silos
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Data management tools
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Visualizing data
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Reporting infrastructure
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5. The Value of Data Sources
Sales data
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Marketing data
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Cost data
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Psychographic data
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External data
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6. Tracking Data
Key sales metrics
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Tools to track sales data
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Key marketing metrics
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Tools to track marketing data
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Key cost metrics to track
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Tools to track cost data
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Key psychographic metrics
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Tools to track psychographic data
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Glossary_Introduction_Business_Analytics.zip
(91 KB)