Introduction
Grow your business with PPC
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1. Introduction to PPC Marketing
What is PPC marketing?
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Where does PPC fit in the funnel?
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Is PPC right for your business?
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Understand your target audience
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Distinguish PPC, SEO, and programmatic
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2. Keyword Research and Writing Ad Copy
How to do keyword research
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Pick the right keywords
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Keyword organization
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Keyword match type
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What are negative keywords
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Write ad copy that sells
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3. Launching Your First PPC Campaign
PPC campaign goals
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PPC campaign settings
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PPC campaign structure
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Conversion tracking for PPC campaigns
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4. PPC Campaign Optimization
Using a search query report (SQR)
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Cost per click (CPC) and bid management
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Google Ads Editor for PPC campaigns
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Conclusion
Continue learning about PPC
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