Introduction
Mapping for user experience
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1. Mapping in the UX World
The purpose and benefits of mapping
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Who's involved in mapping
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When are maps created?
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2. Types of Mapping
Experience maps to analyze qualitative data
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Journey mapping to show the flow
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Empathy mapping to define personas
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Ecosystem maps to show the environment
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Service mapping: Blueprinting the organization
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Scenario maps to set the scene
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Story mapping to define features
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3. Choosing the Right Mapping Type
Maps to share and maps to explore
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What's most important to show?
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Tools for mapping
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Conclusion
Creating maps: Where to go next
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