Introduction
You know less than you think
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1. Understanding Your Audience
Destroy your assumptions around marketing
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Who are you talking to as a marketer?
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Immerse yourself in your audience
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Psychographics vs. demographics
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2. Defining the Demand
Explore audience nuances
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Does your audience believe your brand?
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Investigate the diversity data
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3. Building Reverberation
Don't just watch marketing trends, engage with them
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Create recognition loops for your audience
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Celebrate moments, not just events
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4. Crafting Community
Master your marketing messaging
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Practice the unscalable in marketing
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Getting marketing buy-in from the executive suite
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Have some heart as a marketer
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