Introduction
Crafting an effective mobile marketing strategy
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What you need to know
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The state of mobile marketing
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1. Laying the Mobile Marketing Strategy Foundation
Mobile marketing strategy essentials
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Mobile marketing tools for success
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2. Apply Marketing Strategy: 101 Considerations to Mobile
Use the insights from a mobile competitive analysis
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Map the client journey
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3. Attract Your Ideal Mobile Clients
Identify your ideal client
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Gather audience intelligence
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4. Developing the Mobile Marketing Plan
Marketing your mobile app
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Engage with existing customers via SMS text messaging
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Mobile-first marketing via email
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Get set up for mobile commerce
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Select your mobile marketing tactics and channels
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5. Successful Mobile Marketing Campaigns
Successful mobile marketing campaign examples
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Campaign analysis: Why it worked
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Conclusion
Working with third-party partners
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Legalities surrounding mobile marketing
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Next steps in mobile marketing strategy
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Ex_Files_Mobile_Marketing_Strategy.zip
(261 KB)