Introduction
Create predictable demand for your organization
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1. Developing Objectives and Goals
Start with business objectives
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Build a simple funnel model
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Confirm goals and assumptions with sales
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Identify risk factors and pivot points
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2. Target Audience Definitions
Ideal customer profile
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Buyer personas
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Buying committee detail
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Buying journey development
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Commercial insights
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Messaging and content map
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3. Campaign Development
Buying journey stages
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Developing offers
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Conversions and intent signals
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Interest follow-up planning
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4. Campaign Plan, Execution, and Follow-Up
Channel plan and mapping
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Sales enablement and coordination
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Evaluation and refinement
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Conclusion
This is only the beginning
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Ex_Files_Advanced_Lead_Generation.zip
(38 KB)