Introduction
Let's improve your lead generation
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1. Set Business Objectives
Objectives
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Key performance indicators (KPIs)
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2. Entice Prospects
Target your audience
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Know the competition
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Create relevant content
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Publish regularly
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Website design
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3. Convert Prospects to Qualified Leads
Compelling offer
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Call to action (CTA)
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Landing page
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Effective form
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Database
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4. Transform Leads to Customers
Lead scoring
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Customized experience
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Nurture leads
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Human interaction
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5. Create a Positive Purchase Experience
Purchase process
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Retargeting
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6. Exceed Customer Expectations
Loyal customers
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Reward customers
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Social monitoring
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7. Create Loyal Advocates
Amplify followers
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Referrals
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Testimonials
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8. Measure and Optimize
Measure
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Optimize
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