Introduction
Discover the power of email marketing
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1. Fit Email into Any Marketing Plan
Support your customer journey
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Inform your customer personas
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Enhance your marketing calendar
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Identify and avoid common email marketing pitfalls
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2. Identify All Types of Emails
Welcome and onboarding emails
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Nurturing and transactional emails
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Email newsletters
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Reengaging emails
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3. Optimize Everything
Optimize email timing
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Enhance email subject lines
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Learn the science behind email images
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Master email personalization
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Enrich your email copy
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Develop powerful email calls to action
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Learn the importance of email footers
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Respond strategically to unsubscribes
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4. Monitoring and Revising
Monitor email audience data
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Renovate your email strategy
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Ex_Files_Email_Marketing_Strategy_Optimization.zip
(414 KB)