Introduction
                                    
                                        The value and ROI of customer service
                                            
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                                1. Principles of Value
                                    
                                        The impact of customer service
                                            
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                                        The use and limits of an overall KPI
                                            
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                                        Three overarching levels of value in customer service
                                            
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                                        In your customers' shoes
                                            
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                                2. The Benefits of Effective Customer Service
                                    
                                        Customer lifetime value (CLV)
                                            
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                                        Brand promotion
                                            
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                                        Referred customer value
                                            
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                                        Product and service innovation
                                            
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                                        Operational improvements
                                            
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                                        Employee engagement
                                            
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                                3. The Costs of Poor Service
                                    
                                        Compliance, safety, and legal
                                            
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                                        Customer defection
                                            
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                                        Brand damage
                                            
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                                        Recurring problems
                                            
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                                        Employee dissatisfaction
                                            
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                                4. Building Your Case
                                    
                                        Principles of effective budgeting
                                            
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                                        Justifying the customer service budget
                                            
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                                        Evaluating improvement initiatives
                                            
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                                        Using return on investment (ROI)
                                            
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                                        Overcoming ROI objections
                                            
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                                Conclusion
                                    
                                        Focusing on the value of customer service
                                            
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                                    Ex_Files_Measuring_Value_Customer_Service.zip
                                    
                                        (84 KB)