1. Understanding Your Audience
Identifying what clients are looking for
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Understanding the key to a great portfolio
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Sweating the details
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2. Gathering Relevant Experience
Focusing on your niche
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Connecting the dots
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Highlighting key results
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Understanding how to share credit
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3. Reviewing Results
Speaking the language of problems and solutions
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Sharing your client's pain
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Reviewing your highlight reel
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4. Establishing Trustworthiness
Building trust
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Examining the elements of trust
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Showing instead of telling
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5. Conveying Personality
Who are you?
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What's your ideal client profile?
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What does your portfolio say about you?
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Which personal projects contribute?
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6. Demonstrating Range
Understanding why range matters
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Selecting the right projects
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Small is still beautiful
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7. Avoiding Pitfalls
Emphasizing benefits over features
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Paying attention to the little details
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Representing your full value
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