Introduction
Welcome
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Disclaimer
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About this course
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Exercise files
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1. A Solid Foundation
Starting for all the right reasons
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Balancing accountability and creativity
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Defining realities and roles
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Nine steps to developing a business plan
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2. Structure and Form
Understanding your options for legal structure
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Creating partnerships
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Naming your design office
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Project management and workflow
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Record keeping
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An overview of business licenses
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3. Getting Work
Business development methods
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Self-promotion: Overview
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Website considerations
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Using social media
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4. Developing Contracts
Estimating basics
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An outline of contract structure
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Terms and conditions basics
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Tracking and billing revisions
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The pitfalls of spec work
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5. Keeping It Running
Getting a great start
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Effective correspondence methods
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Learning to say no
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Getting paid
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Strategies for nonpayment situations
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Hiring employees
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6. The Trends
New business models
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The new designer-entrepreneur
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Cross-disciplinary work
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A commitment to social and environmental causes
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7. Looking Ahead
Career sustainability
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Setting creative goals
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Ex_Files_DesBus_StartSmall.zip
(8.5 MB)