Introduction
Welcome
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About the exercise files
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1. Money and Attitude
Attitudes about money
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Positioning yourself for success
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2. Pricing Factors
Ten factors to consider when pricing
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Four design pricing philosophies
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3. Pricing Strategies
Introduction to pricing strategies
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Time-based pricing strategy
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Project-based pricing strategy
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Value-based pricing strategy
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Wild-card-based pricing strategy
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4. Hourly Rates
An introduction to developing an hourly rate
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Determining your rate based on freelancer needs
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Determining your rate based on design firm needs
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Determining your rate based on industry standards
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Determining your rate based on the marketplace
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5. Estimating a Project
Three types of estimates: Ballpark, budgetary, and definitive
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Two costs in estimates: Fees and expenses
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Breaking down a project for estimating
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Project P&Ls: Evaluating your estimates
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6. Pricing Challenge
Challenge: Price this project
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Solution: Price this project
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7. Clients and Money
Ten payment strategies
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Raising your rates and fees
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Winning the business
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Ex_Files_RADB_Pricing.zip
(431 KB)