1. The Real Estate Industry and Social Media
Social media makes all the difference
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How technology has changed the real estate sales cycle
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Understanding the modern-day buyer
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2. How to Build a Million Dollar Personal Brand
Why personal branding matters
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Optimize your profiles with keywords
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Building a referral network with groups
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3. Social Selling with LinkedIn for Real Estate Agents
How to be found on LinkedIn
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Blogging and content marketing strategies
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Using professional groups to identify potential clients
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4. Creating Content That Converts to Closed Sales
Make engaging content on social media
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Where to find content for daily posts
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Live video and storytelling strategies for your next open house
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Automation tactics and tools
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5. Strategies for Facebook Ads That Yield High Return
Setting up website tracking pixels and custom audiences
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Tips for writing ad copy that converts
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Best practices for boosting page content
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How to set up a Messenger bot to automate lead generation
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6. Advanced Tactics to Keep Your Pipeline Full
Writing effective InMail to referral sources
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Using hashtags in content
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Tactics to move customers to advocates
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