Introduction
Great leaders are great storytellers
()
The 10 stories every leader should tell
()
1. The 10 Stories Great Leaders Tell
Why we can't stay there (a case-for-change story)
()
Where we came from (our founding story)
()
Where we're going (a vision story)
()
How we're going to get there (a strategy story)
()
What we believe (a corporate values story)
()
Who we serve (a customer story)
()
What we do for our customers (a sales story)
()
How we're different from our competitors (a marketing story)
()
Why I lead the way I do (a leadership philosophy story)
()
Why you should want to work here (a recruiting story)
()