Introduction
Great leaders are great storytellers
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The 10 stories every leader should tell
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1. The 10 Stories Great Leaders Tell
Where we came from (our founding story)
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Why we can't stay there (a case-for-change story)
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Where we're going (a vision story)
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How we're going to get there (a strategy story)
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What we believe (a corporate values story)
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Who we serve (a customer story)
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What we do for our customers (a sales story)
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How we're different from our competitors (a marketing story)
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Why I lead the way I do (a leadership philosophy story)
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Why you should want to work here (a recruiting story)
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