Introduction
Using LinkedIn for your B2B marketing efforts
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1. Using LinkedIn for B2B Marketing
Determining the right method for your B2B marketing engagement on LinkedIn
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Aligning sales and marketing efforts on LinkedIn
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Win more engaged prospects by creating content to match the buyer's journey
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2. B2B Marketing with LinkedIn Posts
Five best practices to customize your long-form updates for more engagement
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Get on trend with video: Native video and LinkedIn Live
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Creating your hashtag strategy
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3. Additional Strategies for B2B Marketing
Target your exact buyer with Sponsored Updates and video
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Expanding your company network with InMail
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Creating culture with LinkedIn Stories
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Create engagement with LinkedIn Events
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4. Company Pages and Your Employees
The need for employee advocacy to boost your company pages
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Winning more engagement with LinkedIn Messaging
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Why Sales Navigator isn't just for sales professionals
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Conclusion
Taking your B2B marketing to the next level
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Ex_Files_B2B_Marketing_on_LinkedIn.zip
(5.5 MB)