Introduction
Introduction to employer branding on LinkedIn
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Understand the new buyer's journey
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1. Company Page Branding
Design a strong company page
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Company page features
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Company culture and your page
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2. Employer Branding through Content
Driving engagement
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Content sharing best practices
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Setting up admins
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Content schedulers
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Amplify organically and with ads
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Four ways to increase followers
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3. Employee Personal Profile Branding
Employee profiles and your brand
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Is a social sharing policy needed?
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Employee profile best practices
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Creating branding templates
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Personal profiles and your company page
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Corporate culture with updates
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Mining your inbox
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Conclusion
Launching an employee branding initiative
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Ex_Files_Employer_Branding_LinkedIn.zip
(2.2 MB)