Introduction
Business development: Your next career?
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1. Overview of Business Development: What Is It?
How to define business development
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The purpose of business development
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How business development is unique from other functions
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Case study: The role of business development at Pfizer
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2. Getting a Job in Business Development
Variations in the business development roles
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The skills and personality requirements for business development
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Interviewing for a business development role
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Career opportunities beyond business development
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Case study: Transitioning from sales to business development
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3. Thriving in a Business Development Role
Setting and understanding expectations
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Measuring business development performance
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Setting boundaries in business development
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4. Business Development Across the Organization
The lifecycle of a business development partnership
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Building strong partnerships with cross-functional teams
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Making business development relevant at the C-level
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Case study: Snowflake
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