Introduction
Welcome
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What is business development?
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1. Understanding Your World
Understand the business you're in
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Know your best customers
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Unpack the sales process
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Utilize your CRM
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Leverage your internal team
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2. Diving into Your Customer's World
Research fundamentals
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Believe in what you sell
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Understand your prospect's customers
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Understand title and roles
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Unpack the competitive landscape
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3. Customer Conversations
Opening your call
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Make yourself relevant quickly
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Speak like a leader
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Address competitors
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Getting rejected
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4. The Five Big Mistakes (and How to Avoid Them)
Lack of customer knowledge
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Wasting time with nonbuyers
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Trying to close too early
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Closing too slowly
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Never giving up
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Glossary_Business_Dev_Foundations_Market_and_Customer_Needs.zip
(100 KB)