Introduction
Welcome
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Using the exercise files
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1. Understanding How Innovation Occurs
What is innovation? Introducing Systematic Inventive Thinking
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The principle of function follows form
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The closed-world principle
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Characteristics of innovative products and services
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Challenging the myth of thinking outside the box
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Challenging the myth of serendipity
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2. Using the Subtraction Technique
Functional fixedeness
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The subtraction technique
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Subtraction in action
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Addressing common challenges
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3. Using the Division Technique
Structural fixedness
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The division technique
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Division in action
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Addressing common challenges
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4. Using the Multiplication Technique
The multiplication technique
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Multiplication in action
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Zooming in and zooming out
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Addressing common challenges
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5. Using the Task-Unification Technique
The task-unification technique
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Task unification in action
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Using task unification for business issues
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Addressing common challenges
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6. Using the Attribute Dependency Technique
The attribute dependency technique
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Creating an attribute dependency matrix
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Types of dependencies
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Attribute dependency in action
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Addressing common challenges
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7. Innovating at Work
Running ideation workshops
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Which technique to use
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Creating new services and processes
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Creating digital innovations
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Involving customers
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Evaluating ideas
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8. Mastering Innovation
Mastering innovative thinking
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Building a pilot program
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Addressing organizational challenges with innovation
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Next steps
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Bonus: Interview with Drew Boyd
About Drew
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What is innovation?
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What got Drew started in innovation?
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On innovation as a skill
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On innovation as part of your business
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On resistance to innovation
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On innovation's tainted image
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Where do you apply innovation strategies?
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Who should lead an innovation effort?
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On favorite innovation experiences
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On innovation vs. strategy
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On working with innovation consultants
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On trends in innovation
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On innovation as competition
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On innovative companies
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On generating vs. executing ideas
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Can you overdo innovation?
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How do you start innovating?
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On the most innovative products
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Ex_Files_Biz_Innovation.zip
(215 KB)
Glossary_Business_Innovation_Foundations.zip
(102 KB)