Introduction
Let's learn about ecommerce
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What you should know
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1. Getting Started
There are no perfect platforms
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Focus on your strengths
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Get buy-in from the whole team
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Calculating costs
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Usability is key
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Mitigate switching costs
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2. Hosted vs. Self-Hosted
Hosted vs. self-hosted
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Scalability
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BigCommerce
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3. Comprehensive vs. Distinct Services
Comprehensive vs. distinct services
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Gumroad
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WooCommerce
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4. Customizable vs. Easy to Configure
Customizable vs. easy to configure
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Shopify
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Magento
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5. Products
Product types
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Digital products
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Subscriptions
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Memberships
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7. Collect Taxes
Sales tax primer
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Tax automation
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8. Shipping
How to ship your products
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9. Reporting and Marketing
What you need to track
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Search engine optimization (SEO) and content marketing
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