Introduction
Why conversion copywriting?
()
The conversion copywriting process
()
1. Borrowing Messages from Customers
What is the voice of the customer (VOC)?
()
Must-use techniques to find your message
()
VOC research: How to mine reviews quickly
()
Finding your what, finding your how
()
Collecting VOC from your customers
()
2. Using Proven Frameworks and Formulas
List, offer, copy: What to know before you write
()
Offer optimization
()
Stages of awareness
()
Overview of persuasive frameworks
()
Using persuasive frameworks: PAS
()
3. Writing Your First Draft
Web copy: Turn your outline into a first draft
()
Email copy: Plan a sequence using VOC
()
Email copy: Write an email using VOC
()
4. Editing in the Awesome and Validating Your Work
Experiment to find your better practices
()
The you rule
()
Using persuasive copywriting formulas
()
The even if technique
()
The one test
()
Validating clarity with five second tests
()
Conclusion
Let the data drive your next steps
()
Ex_Files_Learning_Conversion_Copywriting.zip
(104 KB)