Introduction
Why you should market your brand on LinkedIn
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1. Building a Wow-Worthy Profile
Your profile is critical for marketing success
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Choosing the right photos for your profile
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Creating an irresistible About description
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Gathering and repurposing recommendations
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Adding video to your profile
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2. Creating Irresistible Personal Brand Content
Creating a content strategy
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Creating video content
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Leveraging other types of personal brand content
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Copywriting tips for your personal posts
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3. Networking like a Pro
Who to connect with
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How to start conversations with new connections
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Audio and video messaging
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How to create and respond to LinkedIn Stories
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4. Marketing Your Business on LinkedIn
Creating your LinkedIn Page
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Interacting with hashtags as your brand
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Creating content as your brand
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Using employee advocacy to grow
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Conclusion
Dive deeper into LinkedIn marketing
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