اسرار کسب و کار کوچک

مدرس Dave Crenshaw

انتشار 2014/04/15

به‌روز‌رسانی 2015/03/31

مدت زمان 6h 54m

سطح متوسط

فایل تمرینی دارد

آموزش Small Business Secrets

آیا به راه اندازی یک کسب و کار کوچک، شغل آزاد یا تبدیل یک سرگرمی به یک شغل تمام وقت فکر می کنید؟ یا شاید شما در حال حاضر کسب و کار خود را راه اندازی کرده اید و برای بردن آن به سطح بعدی نیاز به الهام دارید. برای دو درس کوتاه که اسرار اداره یک کسب و کار کوچک موفق را آشکار می کند، به مربی کسب و کارهای کوچک، دیو کرنشاو بپیوندید. این مجموعه موضوعاتی مانند شروع، نوشتن یک طرح تجاری، تعیین با ارزش ترین محصول یا خدمات، استخدام افراد، مدیریت فرآیندها، سیستم های مستندسازی، راه اندازی، جستجوی بودجه، حسابداری، کنترل هزینه ها و حاشیه سود، بازاریابی، فرهنگ سازی و

People Management Small Business Management Small Business Marketing

Introduction

Welcome ()

1. Finding Your Most Valuable Customers

Discovering your most valuable customers ()

Increasing business with MVCs ()

2. Setting Fees and Prices

Setting prices for services and products ()

Knowing when to raise or lower prices ()

3. Solving Problems

Identifying areas for improvement ()

Solving problems with the SAM Cycle ()

4. Working with Family and Friends

Establishing guidelines with family and friends ()

Managing family and friends ()

5. Creating a Business Plan

Exploring the elements of a simple plan ()

Reviewing and using a single-page business plan ()

6. Starting a Hobby Business

Considering the leap from passion to business ()

Making the transition to full-time business owner ()

7. Discovering Your Most Valuable Service or Product

Finding your most valuable service or product ()

Dropping your least valuable service or product ()

8. Bootstrapping Your Business

Launching a business with little or no money ()

Operating on a shoestring budget ()

9. Creating Culture

Determining your company vision ()

Building company values ()

10. Getting Organized

Managing your time ()

Tracking expenses and receipts ()

11. Marketing with Social Media

Deciding on your channels ()

Crafting a multi-platform message ()

12. Business Entities and Compensation

Business Entities and Compensation ()

Determining your pay as owner ()

13. Small Business Accounting

Understanding small business accounting ()

Reading a financial report (P&L and Balance Sheet) ()

14. Finding Your Marketing Message

Refining your message ()

Testing and tracking performance ()

15. Documenting Business Systems

Leveraging documentation to increase efficiency ()

Creating single-page documentation ()

16. Balancing Work and Life

Focusing both at home and at work ()

Rewarding yourself along the way ()

17. Increasing Sales in Your Business

Understanding the role of sales in small business success ()

Developing your sales system ()

18. Testing Whether You Have an Idea or a Business

Separating ideas from viable business opportunities ()

Testing your business concept ()

19. Hiring Service Providers

Finding the right tasks to outsource ()

Selecting and hiring vendors ()

20. Hiring Employees

Crafting a job and pay range ()

Interviewing candidates ()

21. Motivating Employees

Discovering what truly motivates people ()

Developing people and paths ()

22. Seeking Capital

Crafting your pitch ()

Finding funding opportunities ()

23. Working With Difficult Customers

Working through complaints ()

Helping customers who aren't right for your business ()

24. Letting Employees Go

Determining when to part ways ()

Making a smooth transition ()

25. Generating New Sales Leads

Generating sales leads offline ()

Generating sales leads online ()

26. Maintaining Focus as a Business Owner

Staying productive each day ()

Avoiding opportunity traps ()

27. Thinking Like An Entrepreneur

Adopting an attitude of abundance ()

Getting rich your own way ()

28. Dealing with Competition in Business

Viewing your competitors productively ()

Making the most of business competition ()

29. Avoiding Blind Spots

Using the entrepreneur's mirror ()

Getting guidance outside of your business ()

30. Creating a Customer Experience

Seeing your business through your customer's eyes ()

Using the five senses to create an experience ()

31. Networking for Small Business

Understanding the power of networking ()

Making the most of networking opportunities ()

32. Building Accountability into your Small Business Culture

Understanding the basics of accountability in small business ()

Correcting employees when needed ()

33. Dealing with Business Failures

Embracing the challenge of entrepreneurship ()

Moving past business failures ()

34. Improving Sales Systems

Working with scripts to improve sales ()

Utilizing best practices to close more deals ()

35. Giving Back

Understanding why charitable causes are critical for business ()

Determining which cause is right for your business ()

36. Setting Goals for Small Business

Simplifying the goal-setting process ()

Measuring your success ()

37. Channeling Your Motivation

Why you deserve success ()

Maintaining confidence as a business owner ()

38. Building a Small Business Exit Strategy

The importance of an exit strategy ()

Exit strategy options ()

39. Building Customer Loyalty

The role of customer loyalty ()

Building a customer loyalty strategy ()

40. Building Employee Loyalty

Understanding the role of employee loyalty ()

Building an Employee Loyalty Strategy ()

41. Structuring a Small Business

Building a basic organization chart ()

Avoiding common small-business-structure mistakes ()

42. Branding Your Small Business

Crafting your company story ()

Getting publicity with the authority ladder ()

43. Dispelling Big-Business Illusions

Filtering the big-business perspective ()

Competing with big businesses ()

44. Understanding if Entrepreneurship Is Right for You

Avoiding common pitfalls of entrepreneurship ()

Assessing your entrepreneurial readiness ()

45. Managing Remote Employees

Understanding the costs and benefits of a remote workforce ()

Leading from a distance ()

46. Crowdfunding Your Business

Understanding crowdfunding ()

Using best crowdfunding practices ()

47. Cultivating Entrepreneurial Curiosity

Asking yourself powerful questions ()

Enlisting employees and customers in innovation ()

48. Growing into a Mature Business

Considering future leadership needs ()

Putting it all together ()

Customer_Experience_Walkthrough.zip (51 KB)

Authority_Ladder.zip (51 KB)

Organization_Chart.zip (24 KB)

Entrepreneur_Mirror.zip (21 KB)

Five_Senses.zip (41 KB)

Most_Valuable_Position.zip (41 KB)

Position_Agreement_Template.zip (21 KB)

Harvest_Worksheet.zip (24 KB)

Templates_For_Systems.zip (51 KB)

Finding_Your_Marketing_Message.zip (21 KB)

Company_Vision_And_Values.zip (51 KB)

Most_Valuable_Customers.zip (21 KB)

Most_Valuable_Service.zip (31 KB)

Single_Page_Plan.zip (31 KB)

Solving_Problems_SAM_Cycle.zip (30 KB)

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