1. What Makes a Good Web User Experience?
Building a site for your visitors
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Understanding how people browse the web
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It's all about information
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What causes people to leave sites?
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2. Don't Get in the Way of the Information
Simple design
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Consistent design
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Standard design
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3. Navigation
Elements of navigation
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Content has a structure
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Understanding menus
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Reviewing some menu myths
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Working with site maps
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Adding search to your site
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Understanding links
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Exploring clickable elements
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Understanding Fitts' law
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4. Site Layout
People can begin from any page on your site
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Elements every webpage should have
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Creating progressive navigation
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Arranging your content
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5. Writing for the Web
How people read on the web
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Writing for information exchange
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Formatting pages for information exchange
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6. Homepage
Using your homepage as a site summary
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Creating fresh content
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Displaying navigation and search
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The five-second test
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7. Category and Landing Pages
Showing people what you've got
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Making comparisons easy
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Creating landing pages from ad campaigns
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8. Detail and Product Pages
The real purpose of detail and product pages
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Writing descriptive text
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Using images to set context
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Showing the price for products
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Have a call to action
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About Us: A special detail page
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9. Forms
Ask for information in context
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Making forms as painless as possible
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Creating form fields
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Handling errors gracefully
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10. Using Media to Help Tell Your Story
Using different types of media
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Simple question: Does it enhance the experience?
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Using graphics for explanation, not decoration
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What is interactive content?
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Laying out your page for media
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11. Balancing Adverts and Content
Making money without selling out
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Adding graphical ads
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Creating text ads
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12. Summary: Good Design Practice
Simple, consistent, and standard design
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Considering your users
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