Introduction
Unlock the power of a written marketing plan
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1. Prepping for Your Marketing Plan
Understanding why a marketing plan is important
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Understanding the planning process
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Assembling a team
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Gathering data and information
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2. Writing the Strategy Section
Writing the vision, mission, and scope
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Writing the market analysis
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Writing the competitive analysis
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Writing the SWOT analysis
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Writing the customer analysis
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Writing the product or service analysis
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Writing the strategy
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3. Writing the Tactical Section
Writing the product or service plan
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Writing the pricing plan
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Writing the promotion plan
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Writing the distribution plan
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Writing the implementation plan
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Writing the budget and forecast section
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Ex_Files_Writing_a_Marketing_Plan.zip
(82 KB)