1. How Businesses Generate Value
Overview of how businesses generate value
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CSMs and business awareness
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Why businesses exist
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How businesses create value for owners
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Who else businesses create value for
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How expenditure and profits are calculated
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Customer segments and value propositions
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2. Fundamentals of Business Management
How businesses work: Organization
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How businesses work: Capabilities
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Principles of business management: Drivers for change
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How businesses work: Strategy formulation
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The business motivation model (BMM)
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